I'm a brand marketing strategist with 9+ years of experience bringing automotive and luxury brands to life through social media. Currently Head of Social Media at Mercedes-Benz USA (7+ years), after managing Honda social at RPA Advertising. Los Angeles native, University of Oregon advertising graduate, now based in Atlanta.

What I've accomplished:

• Grew @MercedesBenzUSA’s Instagram from 1.8M to 6.5M followers (261% increase)

• Generated 12B+ organic impressions and delivered 7.3x ROI through data-driven programs

• Led major campaigns like Electric Dream Days, the Masters, and Formula 1

• Created award-winning work including No Limits and Dream Days

My expertise: Brand social strategy, integrated campaigns, luxury automotive marketing, team leadership, stakeholder management. Daily tools include Sprinklr, Sprout Social, and Salesforce Marketing Cloud.

Portfolio: Strategic campaigns spanning sales events, vehicle launches, brand partnerships, and cultural moments - all with strong performance metrics and creative storytelling that moves business forward.

With nearly a decade of brand marketing experience in the automotive industry, I bring a unique combination of creative vision, strategic thinking, and data-driven execution.

Currently, I oversee all social media initiatives for Mercedes-Benz in the United States.

Previously, I led social media for Honda at RPA Advertising and was the sole full-time account representative for the Oregon Lottery client at Borders Perrin Norrander.

Throughout my career, I have consistently developed and executed high-impact marketing programs that drive growth, ensure brand performance, and optimize ROI across digital channels.

Client side: Mercedes-Benz USA

Agency side: Honda, Oregon Lottery, Oil Can Henry's, Clackamas County Tourism & Cultural Affairs

Get in touch / +1.310.766.3234 / hellosamcody@gmail.com / LinkedIn